The Failed Adidas Kobe Line

A Legacy Beyond the Court

Kobe Bryant was no ordinary basketball player.

His extraordinary skills on the court were surpassed only by his dedication to his craft. As a five-time NBA champion, renowned philanthropist, and sneaker connoisseur, Kobe's impact extended far beyond the basketball court.

In this edition, we dive into the world of Kobe Bryant's unique journey with the Adidas Kobe line, which showcases his early partnership with the brand and the unorthodox sneakers that bear his name.

A Promising Partnership

Before he became an icon with the Los Angeles Lakers, Kobe Bryant embarked on his sneaker journey with Adidas. At just 17 years old, he signed a groundbreaking £48 million deal with the brand. His first Adidas creation was the Elevation EQTs, a chunky silhouette that gained prominence during the 1997 Dunk Contest, where Kobe wowed in his Lakers-themed kicks.

Rise of the Crazy 8s

Following the success of his debut EQTs, Kobe introduced the Adidas KB8s, now famously known as the "Crazy 8s."

These sneakers proved to be a hit and paved the way for Kobe's signature line with Adidas. Throughout his time with Adidas, Kobe's iconic silhouette was inspired by the Audi TT Roadster.

During his fifth season, Kobe averaged an impressive 28 points wearing the Kobe 1s, while a robust marketing campaign included everything from TV ads to action figures.

The Kobe Toy

As a testament to Adidas' belief that they had the next Michael Jordan on their hands, the brand introduced the "Kobe Toy" as part of their extensive marketing campaign.

This action figure came complete with interchangeable suits and on-court gear, packaged in a chromed-out minimalist box to embody the essence of Kobe's character.

The Missteps of the Adidas Kobe Line

Despite its traction, the Kobe 1 polarized sneaker enthusiasts due to its clunky design.

Yet, today it stands as a treasured artifact from an era of basketball where experimentation reigned.

However, it was the Adidas Kobe 2 that became the Achilles' heel of the line. Universally panned by fans and even Kobe himself, who found them uncomfortable, it led to his departure from the brand and set the stage for his iconic journey with Nike.

Kobe's exit from Adidas not only marked the end of a tumultuous sneaker collaboration but also signaled the beginning of his legacy with the Swoosh.

Through retros and signature lines, Kobe Bryant's sneakers continue to be a testament to his enduring influence on basketball and sneaker culture.