The Kicks That Walked On Water

The Divine Tale of Nike Air Max 97 "Jesus Shoes"

We’re a bit late…but we have a great sneaker backstory for you today

In the ever-evolving world of sneakers, not many pairs boast a backstory as divine as the Nike Air Max 97 "Jesus Shoes."

These sneakers catapulted from the Brooklyn-based design company MSCHF's creative lab into the spotlight, offering wearers a chance to literally walk on water.

Here's the heavenly tale of how a pair of sneakers transcended their athletic origins to become a symbol of sacred style.

The Genesis

The story began in 2019 when MSCHF, known for its provocative art and objects, decided to inject a dose of sanctity into the sneaker culture.

The company chose the iconic Nike Air Max 97, a model celebrated for its sleek design and the visible air bubble that runs the length of the shoe, as the canvas for their divine intervention.

The goal was to create a sneaker that would allow its wearer to walk on water, just as Jesus did, according to the New Testament.

Divine Design

These shoes were a meticulously crafted piece of art that embodies deep religious symbolism.

The shoes' most miraculous feature is the sole, which contains holy water sourced from the River Jordan.

This water, blessed by a priest, is visible through the see-through sole, offering a literal interpretation of walking on water.

The design doesn't stop at the holy water; a crucifix attached to the laces, red insoles as a nod to the shoes traditionally worn by the Pope, and a reference to Matthew 14:25 etched on the side, all contribute to the shoe's sacred aura.

Release and Revelation

Upon their release, the "Jesus Shoes" caused a sensation both in the sneaker community and beyond.

Priced at $1,425, they sold out within minutes, with resellers marking them up to exorbitant prices.

The sneakers sparked discussions about the intersection of religion and commercialism, art and appropriation.

Critics and fans alike debated the intent behind the shoes—was it a commentary on society's materialism, a genuine expression of faith, or simply a clever marketing ploy?

The Aftermath

Regardless of the varied interpretations, the "Jesus Shoes" succeeded in making a statement.

They demonstrated the power of sneakers as a medium for artistic expression and social commentary.

The backlash and praise they received underscored the complex relationship between consumer culture and sacred symbols.

They have since ascended to a mythic status among sneakerheads and collectors.

Whether viewed as sacrilegious or sacred, the "Jesus Shoes" have carved a niche in the annals of sneaker history, proving that even the most divine inspiration can find its footing in the earthly realm of fashion.